This was my entry for the ISTD Student Assessments where I received a Pass. The brief I chose was Books Still, which required an investigation into how we read in the 21st century. This project was an investigation into the process of designing a book in a way that will enhance the understanding and interpretation of the narrative. The designer acts as a cartographer, mapping, not a physical terrain, but the landscape of a story. Maps use symbols, codes and systems to communicate by presenting complex information in the simplest way possible. I chose Breakfast at Tiffany’s because I had never read it and I wanted my ‘exploration’ to be authentic. It is a story set in a time and location that would be unfamiliar to many of its new readers today. The guide will provide a map for the reader of the unknown territory. This book uses layers to add to the story hence the use of transparent materials and the visual punctuation of tip-ins. As maps are unbiased, the typographic elements in this instance are designed to complement the original text, through fonts, colour, and the timeline placed throughout.
Managing Director // Art Director // Online Editor
MFI Magazine is a quarterly publication with each issue contemplating a new ‘theme’ that explores different aspects of the MFI man and his interests. The focus is on fashion, art, people, lifestyle, and grooming.
Each issue of MFI Magazine was carefully compiled with all of our editorials being produced in-house to reflect the current theme. We worked with lots of regular contributors as well as finding new talent.
The magazine was lithographically printed on matte coated paper and perfect bound. We distributed through some small retailers and through our website. It was also available to read online after a certain period of time.
My role as Art Director was to design and oversee the production of each issue. This included everything from finding photographers and illustrators for certain pieces, working with Adam on the content, designing all the layouts and covers, photo selection and editing, and finally the print production.
It was a huge task each time but I got faster and more organised for each one. It was also an incredible experience to watch the magazine grow and evolve in style.
Reports at Beamly
As Beamly's only Communications Designer I worked on designing external marketing deliverables including trend reports, case studies and social media reports. The focus was on creating reporting templates and decks that enable non-designers to create on-brand communications.
Bank of Ireland
Studio: Roomthree Design
I worked with Bank of Ireland as part of Roomthree Design for over two years. I got to know the brand intimately and I had wonderful working partners in many departments of the Bank.
I worked closely with the Economic Research Unit in Bank of Ireland to create internal and external infographics, press releases and presentations. One of the largest projects we worked on together was the 2016 release of the Economic Pulse, a monthly publication with materials that spanned web, print and video. My understanding of the content was a huge bonus as I worked to create easy communication devices for the public as well as prepare artwork and briefs to all the other agencies involved.
In Group Communications we worked on many projects including campaign launches, newsletters, Interim Reports as well as banners, popup stands and infographics on various topics. These projects require me to work efficiently and innovate but also be familiar with the style and tone that the Bank uses.
The launch of a staff portal stands out for me in terms of how much we achieved in a short time-frame with careful management of complex print deliverables. I’m also proud of the Responsible Business report that I worked on, where my input covered designing style features throughout and the main illustration design and development.
I have attended London Collections: Men a number of times since 2014 to photograph the new collections from the designers.
I really enjoy the challenge of these shows and they have improved my photography skills and instincts.
Digital Asset Management (DAM) at Beamly
I took part in the selection process for the new DAM system at Beamly and later led the implementation throughout the company. There were a number of business requirements for the software and many challenges around implementing across global offices for almost 200 employees.
Future Makers 2014
Studio: Roomthree Design
Roomthree had already established a logo for the innovative Future Makers programme in 2010, which provides support and funding to students and graduates. Each year, the aim of the posters and catalogues was to do something fresh and innovative while keeping the focus on the talent of the winners. In 2014, we chose fashion designer Sorcha O'Raghalliagh's imagery to represent the spirit of creativity and skill featured in the Future Makers award. This along with the subtle introduction of type created a very different visual style from past years. Along with the poster, there was also social media icons and a new look for the website to be created for the campaign.
MFI Secret Garden Event September 2015
Dublin Fashion Festival's first men's fashion show held in Sam's Bar on Dawson Street - featuring looks from River Island, Jack & Jones, Debenhams, Penneys, H&M and Only & Sons. Guests were treated to drinks from Bulmers, finger food and goodie bags.
#MFILovesLush January 2016
Nominated for ‘Event of the Year’ for #MFILovesLush at the Irish Blogger Awards 2016. We organised a men’s skincare evening with Lush Cosmetics on Henry St, Dublin to introduce their new products and give everyone a treat!
Street Style Photography
In September 2013, fresh out of college and desperately searching for the passion that I had been surrounded by for four years, my camera and I headed to London Fashion Week. Inspired by the people around me I started a photography blog, focusing mainly on street style, to share my photographs. I went on to take street style photos for brands at various fashion week events and I still enjoy snapping on the street. My personal images will always be an expression of my passion that combines my love of fashion, love of photography and love of people.
Studio: Roomthree Design
This was a project for a family run IT business who wanted a new website and some visuals to represent their range of services. We used a standard Wordpress theme that we could adapt visually with the new style.
I developed a unique messaging package for the site, it was later a series of print ads for the company. They were keen on setting themselves apart from the serious and technical nature of IT services so I looked for something more relatable.
My proposal involved using well known quotes from tv and film to communicate their key services with an element of fun.
Part of the project also involved developing an icon set for them that they could use in print and digital materials for their services.
Studio: Roomthree Design
Doodle Den is a literacy website for children aged 4-6. I worked on this project while in Roomthree Design for our client Tallaght West Childhood Development Initiative.
They run a series of after-school literacy workshops for kids in infant classes and wanted to have an online version for everyone to use at home.
My task was to take their huge curriculum and condense it down into a game environment that reflected what the children were learning in school.
We used popular kid’s stories to create a little journey through rooms with themes like ‘Goldilocks and the Three Bears’ or ‘The Gingerbread Man’. Each of the rooms housed a number of mini-games that followed the curriculum of the after-school programme.
We had some wonderful research sessions with the kids and parents in Tallaght. During the design, I had to look at every aspect of the games and the site from a new persepctive. From typography to illustration styles, reading levels to computer accessibility. Everything had to contribute to the goal of learning and making this experience as pleasant as possible for the children.